Every Team Canada athlete has a personal story of adversity that we don’t see; and through their bravery overcame. In the lead-up to Paris 2024, we spotlighted these human stories—with the help of Canadian icons Michael J. Fox and Celine Dion—to inspire every Canadian facing the odds in their own lives.
Recognition: IOC Olympic Golden Rings Award Silver
Mentions: Communication Arts, Reuters, Yahoo! Sports, The Drum, LBB Behind The Work
In French Canada, Celine Dion delivered these stories of Olympic bravery in the face of adversity.
We then created shorter films that focused on individual Team Canada athlete stories.
Bold design and original photography brought the campaign to life in print.