Ryan Speziale — Creative Director
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Chatham Plays On

The 1934 Chatham Coloured All-Stars were the first all-Black team to win an Ontario Baseball Association Championship. To keep their memory alive, we recreated the team in baseball’s most popular video game—MLB The Show.

Recognition: Cannes Shortlist | ADC Awards Best of Discipline, Gold, Silver, Shortlist (x3) | Clio Awards Bronze, Shortlist | The One Show Merit, Shortlist (x4) | Webby Awards Nominee (x2) | Marketing Awards Silver, Merit | ADCC Awards Bronze (x2) | Atomic Awards Silver, CMA Awards Gold
Mentions: MLB, CBC News, CTV News, Adweek, Muse by Clio, LBB Behind The Work

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We recreated the team in MLB The Show 22 using the game’s existing customization tools.

We recreated the team in MLB The Show 22 using the game’s existing customization tools.

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We then made the 13-player roster available for gamers to play as the team for themselves.

We then made the 13-player roster available for gamers to play as the team for themselves.

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