The 1934 Chatham Coloured All-Stars were the first all-Black team to win an Ontario Baseball Association Championship. To keep their memory alive, we recreated the team in baseball’s most popular video game—MLB The Show.
Recognition: Cannes Shortlist | ADC Awards Best of Discipline, Gold, Silver, Shortlist (x3) | Clio Awards Bronze, Shortlist | The One Show Merit, Shortlist (x4) | Webby Awards Nominee (x2) | Marketing Awards Silver, Merit | ADCC Awards Bronze (x2) | Atomic Awards Silver, CMA Awards Gold
Mentions: MLB, CBC News, CTV News, Adweek, Muse by Clio, LBB Behind The Work
We recreated the team in MLB The Show 22 using the game’s existing customization tools.
We then made the 13-player roster available for gamers to play as the team for themselves.